Shaping the Future of Digital Sanitary Experiences with GROHE X.

In 2021, the world still stood in the hushed shadows of the year-old COVID-19 pandemic. Trade shows were canceled, events postponed, and the need for innovation loomed large. For GROHE, a global leader in faucet manufacturing, this became the catalyst for a visionary leap in their industry. With a daring aspiration to become the "Netflix of the Sanitary World," we started the journey of creating the Digital Experience Hub - GROHE X in just under six months.

Our story began in November 2020 when the vision was still in its infancy. Within six weeks, we undertook a discovery phase with the client, aimed at understanding their challenges, building initial prototypes, and filling the development pipeline to kickstart the project. Through a series of UX/UI and design workshops, our small but dedicated team, consisting of myself and two other designers, closely collaborated with the client on the design vision, experience design, and UI design.

Leveraging the IBM Carbon Design System, we constructed components to ensure the platform's flexibility, always keeping in mind its future development.

Since the launch of the Digital Experience Hub in March 2021, the results have been nothing short of remarkable. In the first week alone, we recorded 35,000 visitors and 70,000 views of digital events and videos. Additionally, 4,000 customer appointments took place on GROHE X. The innovative experience hub has already garnered prestigious recognition, earning the Red Dot Award in the Brands & Communication category for Digital Solutions in 2021, the Digital Communications Award in 2021, and the Galaxy Award in 2021.